The XRDS25 visual identity originates from Sovrumana Celestialis, an ongoing research project by artist Andrea Avellino. Developed over a period of three years, the work explores how digital tools can simulate organic matter, bodily textures and plant-like growth. Through thousands of generative experiments, Avellino constructed a fictional anatomy that navigates the boundary between human and synthetic form.
To translate this visual world into the XRDS framework, Margaux Lallart turned the material into a functional identity. As XRDS’s in-house designer, she shaped the visual output through typography, composition and consistent application across all artworks.
A behind-the-scenes look at the process is now available through video footage. The images show how abstract ideas gradually evolved into the visual language XRDS25 presents today.
To explore more of their creative process, follow Andrea Avellino (@andrea___avellino) and Margaux Lallart (@margaux__lallart) on Instagram.
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